Sony Honda Mobility (SHM) has unveiled its first model under the AFEELA brand – the AFEELA 1. This sleek and sophisticated electric vehicle (EV) promises to revolutionise the mobility experience by redefining the relationship between people and their vehicles. The AFEELA 1 is scheduled for production at a state-of-the-art facility in Ohio, with sales expected to commence in California in 2025 and deliveries beginning in mid-2026.
What sets the AFEELA 1 apart is its focus on an interactive relationship between people and vehicles, achieved through the seamless integration of advanced software and high-performance hardware. This results in what SHM calls “intelligent mobility,” a concept that will continue to evolve through collaboration with creators and ongoing software updates.
Advanced Technology for a Seamless Driving Experience
The AFEELA 1 boasts a suite of cutting-edge technologies designed to enhance the driving experience:
- AFEELA Intelligent Drive: This proprietary Advanced Driver Assistance System (ADAS) utilises an impressive array of 40 sensors, including cameras, LiDAR, radars, and ultrasonic sensors. This system collects data from the vehicle’s surroundings and, with the help of a powerful ECU and AI technology, provides advanced driver assistance throughout the journey.
- AFEELA Personal Agent: This interactive personal agent allows drivers to control various in-car functions through natural voice interactions. But it goes beyond simple commands: the AFEELA Personal Agent can engage in conversations, offer activity suggestions, and provide proactive communication, making every journey more comfortable and enjoyable.
Entertainment on the Go
The interior of the AFEELA 1 is designed as a “Mobility as a Creative Entertainment Space,” where every occupant can enjoy a variety of apps and content provided by entertainment partners. This is made possible by an optimised sound system and strategically placed displays for each seat. Sony’s expertise in noise-cancelling technology ensures a quiet and immersive experience, while 360 Spatial Sound Technologies deliver high-quality audio. SHM is also collaborating with external creators and developers to create unique entertainment experiences utilising driving and vehicle data.
Performance and Design in Harmony
The AFEELA 1 doesn’t just impress with its technology; it also delivers on performance and design. Its performance is meticulously engineered to provide a sense of unity with the driver, featuring nimble and stable handling that responds intuitively to driver input. The innovative 3D Motion Management System integrates control of the motor, brakes, and suspension to ensure optimal ride comfort and precision handling across diverse road surfaces.
The design of the AFEELA 1 is based on an “Oval” concept, creating a harmonious and timeless aesthetic both inside and out. The interior is a sophisticated space designed for the ultimate travel experience, while the exterior is sleek and understated, characterised by clean lines and subtle curves. The AFEELA 1 is also committed to sustainability, with the interior using high-quality functional materials partially made from plant-derived and recycled materials.
Two Trim Levels to Choose From
The AFEELA 1 is available in two trims:
- AFEELA 1 Origin: Starting at $89,900, this trim offers an impressive array of features, including AFEELA Intelligent Drive, AFEELA Personal Agent, immersive entertainment content, and 5G data connectivity.
- AFEELA 1 Signature: Priced at $102,900, this trim adds 21-inch wheels, a rear entertainment system, and a C-CMS (Center Camera Monitoring System).
Both trims come with a three-year complimentary subscription for key features and are available in a selection of exterior and interior colour options. Charging is made convenient with compatibility with the Tesla Supercharging Network across the United States. The targeted driving range is up to 300 miles.
The Future of Mobility
The AFEELA 1 represents a bold step forward in the evolution of mobility, seamlessly blending advanced technology, captivating design, and a commitment to sustainability. With its innovative features and focus on the interactive relationship between humans and vehicles, the AFEELA 1 is poised to redefine the driving experience and shape the future of transportation.
