2024 BMW XM Label Red

Stronger, more exclusive, more extroverted: just a few months after the start of production of the new BMW XM, BMW M GmbH presents the flagship of its first high-performance automobile with an electrified propulsion system: BMW XM Label Red.

The plug-in hybrid system develops a maximum power of 550 kW/748 hp (generated through the combination of a V8 combustion engine with up to 430 kW/585 hp and an integrated electric motor in the M Steptronic eight-speed transmission producing up to 145 kW/197 hp).

BMW XM Label Red is not only the most powerful BMW model in history, but also leads the power rankings in the Sports Activity Vehicle and Sports Activity Coupe segments.

BMW XM Label Red will make its world premiere at the Auto Shanghai International Auto Show in April 2023. China is one of the most important sales regions for BMW XM Label Red, along with the US and the Middle East. The model can be ordered from dealers starting April 28, 2023.

M TwinPower Turbo Engine and M HYBRID

The heart of the BMW XM Label Red is a twin-turbocharged 4.4-liter V8 engine that delivers 430 hp and 750 lb-ft of torque. This engine is paired with an electric motor that adds another 145 hp and 280 lb-ft of torque. The electric motor is integrated into the eight-speed automatic transmission and features a patented pre-gearing stage that boosts its effective torque to 450 lb-ft at the transmission input.

The result is a hybrid powertrain that generates a whopping 748 hp and 738 lb-ft of torque, making the XM Label Red the most powerful M model ever. The powertrain also allows for different driving modes, such as Hybrid Auto, Hybrid Max eDrive, Sport Boost and Sport Individual. These modes let the driver choose between maximum efficiency, pure electric driving, maximum performance or personalized settings.

The XM Label Red can sprint from 0 to 60 mph in just 3.7 seconds and has a top speed of 155 mph or 175 mph with the optional M Driver’s Package. It also has an estimated electric driving range of around 30 miles thanks to its 19.2-kWh lithium-ion battery pack under the floor.

Battery

The battery pack of the XM Label Red has a usable energy content of 25.7 kWh and can be charged at home or at a public charging station. The battery pack can be fully replenished in about three hours and 15 minutes using the onboard 7.4-kW charger. The battery pack also provides power for the auxiliary systems, such as the air conditioning, heating and infotainment.

The battery pack is designed to optimize weight distribution and lower the center of gravity of the vehicle. It also features an advanced thermal management system that ensures optimal performance and longevity.

M xDrive Traction Control and M Sport Differential

The XM Label Red features a rear-biased M xDrive all-wheel-drive system that distributes torque between the front and rear axles according to the driving situation and mode. The system also works with an electronically controlled M Sport differential at the rear axle that enhances traction and stability by limiting slip between the rear wheels.

The M xDrive system and the M Sport differential allow for agile handling and dynamic cornering performance. They also enable controlled drifts on demand by activating the M Dynamic Mode or switching off the Dynamic Stability Control (DSC).

Exterior design

The XM Label Red stands out with its distinctive exterior design that combines muscular proportions with sporty details. The front end features a large kidney grille with red rings and vertical bars, flanked by slim LED headlights with L-shaped daytime running lights. The front bumper has large air intakes with black mesh inserts and red accents.

The side profile showcases the long hood, short overhangs, sloping roofline and sculpted wheel arches of the XM Label Red. The vehicle also has a red stripe that runs along its flanks and up around its side windows, creating a dynamic contrast. The standard 23-inch wheels have a star-spoke design and are finished in Jet Black with red accents.

The rear end features LED taillights with a three-dimensional effect, a roof spoiler, a black diffuser with red accents and four trapezoidal exhaust tips. The XM Label Red badge is prominently displayed on the tailgate.

The XM Label Red is available in various exterior colors, including Toronto Red metallic, which is exclusive to this model. Customers can also choose from more than 50 BMW Individual special paint finishes for a personalized touch.

Interior

The BMW XM Label Red has a cockpit that makes you feel like you’re in a sports car, with a curved central display that shows M-specific information, M seats that adjust to your preferences, knee pads for extra comfort, and a Head-Up Display that projects key data on the windshield. You can also control the car’s performance with the M gear selector lever and the M control panel on the central console. The M Hybrid button lets you choose how to power the car, while the Setup button lets you customize the engine, chassis, steering, brakes, M xDrive system, and energy recovery level. The M steering wheel is wrapped in leather and has black chrome accents, M buttons, and carbon-fiber gear shift paddles with red symbols. The left paddle has a special Boost mode symbol that shows when you can unleash the car’s full power.

The back seat of the BMW XM Label Red is like an M Lounge where you can relax and enjoy the spaciousness, quality materials, and stylish design. You can opt for heated rear backrests that curve around you, Merino leather pillows with red stitching and an “XM” logo for extra comfort. The ceiling has a unique 3D prism structure that lights up with 100 LED units. You also get ambient lighting, four-zone automatic climate control, Harman Kardon surround sound system, and Travel & Comfort system as standard features. If you want more, you can choose the Bowers & Wilkins Diamond surround sound system with a 1475W amplifier and four more speakers in the ceiling area.

Advanced driving and parking assistance systems

BMW XM Label Red is equipped with a range of advanced systems to enhance your driving and parking experience. You get Driving Assistant as standard, which helps you avoid collisions, stay in your lane, change lanes safely, monitor your alertness, and follow speed limits. You can also opt for Driving Assistant Professional, which gives you more features such as adaptive cruise control, lane keeping assist, and (not available in Romania) traffic light recognition, speed limit assist, and active navigation.

Parking is easy with Parking Assistant Plus, which comes with a standard rearview camera and a 360-degree view of your surroundings. You can also use the parking assistant function to let your car park itself.

BMW XM Label Red also features BMW Live Cockpit Professional, which has the latest BMW iDrive system with BMW operating system 8. This system is designed for the M model and offers a multisensory experience with digital screens and BMW’s Intelligent Personal Assistant. You can control it with touch, gesture, or voice commands.

BMW Live Cockpit Professional also includes BMW Maps, a cloud-based navigation system. You can also enjoy optional BMW Digital Key Plus, which lets you use your Apple iPhone to lock and unlock your car with enhanced ultra-wideband (UWB) radio technology for extra security. Other features include smartphone integration for Apple CarPlay® and Android Auto™, BMW ID personalization, and a 5G-ready eSIM for mobile connectivity.

Pricing

The 2024 BMW XM Label Red is expected to start at $185,000 in North America and at $344,200 in Australia. Prices in EU will be around €182,420 upwards.