The Bharat Mobility Global Expo 2025 in New Delhi was the stage for Tata Motors to unveil its latest concept car, the Avinya X, a vehicle that signals a bold leap into the premium electric vehicle market. This isn’t just a design exercise; it’s a preview of Tata’s upcoming premium Avinya lineup, set to redefine perceptions of the Indian automaker.
Design and Styling:
The Avinya X represents a departure from Tataโs previous design language, moving away from a steep coupe-like look to a more crossover-like appearance. Key design elements include:
- A high stance and large wheels, giving it a robust and imposing presence
- Pop-out door handles, adding a touch of modern sophistication
- Wrap-around headlamps and tail lamps, creating a sleek and cohesive look
- A minimalist rear design, featuring connected tail lamps and gloss black bumpers
- A gloss black finish on the top half of the car, including the hood, roof, and pillars.
The front fascia ditches a traditional grille for a broad, body-colored panel, and a slim LED light bar spans the width, a design that some might find reminiscent of the Lancia Ypsilon. The overall silhouette, with its thick C-pillars, long rear overhang, and tapered rear window, bears a resemblance to the Range Rover Velar.
Interior and Technology:
While the interiors were not fully accessible at the expo, glimpses revealed a technologically advanced cabin:
- A three-screen display on the dashboard
- A large, free-standing fourth screen mounted lower on the console
- A two-spoke steering wheel
- A large centre console
- Features like V2L (vehicle-to-load) and V2V (vehicle-to-vehicle) capabilities
- Panoramic sunroof, wireless phone charger, Level-2 ADAS (Advanced Driver Assistance Systems) and multi-zone climate control
- Ambient lighting and soft-touch leather
Platform and Performance:
Underpinning the Avinya X is Jaguar Land Roverโs (JLR) Electrified Modular Architecture (EMA) platform, a result of Tata’s ownership of JLR. This collaboration grants access to key components such as:
- Electrical architecture
- Drive units
- Battery packs
- Manufacturing expertise
The Avinya X is expected to offer both Rear-Wheel Drive (RWD) and All-Wheel Drive (AWD) options and deliver a range of at least 500km on a single charge. While it is anticipated to be primarily an EV, an ICE (Internal Combustion Engine) version may also be considered for the Indian market. The electric version is projected to have a range of over 480 km (300 miles).
Market Positioning and Launch:
The Avinya X is positioned as Tata’s foray into the ultra-luxury segment, a significant step up from its current market. It is expected to reach the market in 2026. This vehicle represents a move by Tata to establish a premium brand with sophisticated features and performance.
The Broader Context:
The Avinya X is part of a larger effort by Tata Motors to move towards connected and green mobility in India. The company is showcasing a range of electric and sustainable mobility solutions at the expo, highlighting its commitment to innovation and a greener future.
In summary, the Tata Avinya X is not just a concept car; it’s a statement of intent. It combines cutting-edge technology, a bold design, and a premium platform to create an electric SUV that aims to compete in the luxury segment. The Avinya X represents a significant step forward for Tata Motors, demonstrating its capability to develop world-class electric vehicles.
