BMW is one of the most iconic and influential car brands in the world, with a long history of innovation and design excellence. The company has always been at the forefront of automotive technology, from the legendary 2002 that pioneered the sports sedan segment, to the i8 that combined hybrid power with futuristic styling. Now, BMW is ready to enter a new era of mobility, with a concept car that showcases its vision for the future: the BMW Vision Neue Klasse.
The BMW Vision Neue Klasse is a four-door electric sedan that previews the next generation of BMW models, expected to debut in 2025. The concept car is named after the original Neue Klasse (New Class) series of cars that revived BMW in the 1960s and established its reputation as a maker of dynamic and premium vehicles. The new concept car aims to do the same for the 21st century, by combining electrification, digitalization and circularity.
Electrification refers to the use of a battery-electric drivetrain that delivers high performance and efficiency, as well as a distinctive driving experience. The concept car features a flat battery pack that allows for a low center of gravity and optimal weight distribution, as well as a spacious interior. The electric motor is located at the rear axle, providing rear-wheel drive and agile handling. The concept car also features an adaptive suspension system that adjusts to different road conditions and driving modes.
Digitalization refers to the use of advanced technology that enhances the interaction between the driver, the car and the environment. The concept car features a minimalist cockpit that focuses on the essentials, with a large head-up display that projects relevant information onto the windshield. The concept car also features a digital assistant named Dee, who can communicate with the driver via voice and gestures, and provide personalized services and suggestions. Dee can also interact with other vehicles and infrastructure, creating a seamless and connected mobility ecosystem.
Circularity refers to the use of sustainable materials and processes that reduce the environmental impact of the car. The concept car is made of recycled and recyclable materials, such as steel, aluminum, glass and plastic. The concept car also features E Ink panels on the exterior that can change color and appearance according to the driver’s preferences or mood. The concept car also uses organic LED lighting that consumes less energy and creates dynamic effects.
The BMW Vision Neue Klasse is more than just a concept car; it is a statement of intent from BMW, who wants to shape the future of mobility with its core values of driving pleasure, innovation and responsibility. The concept car demonstrates how BMW can combine its heritage and expertise with new technologies and trends, creating a unique and desirable product that appeals to both existing and new customers. The concept car is not only a preview of what BMW will offer in 2025, but also a glimpse into what mobility will look like in 2030 and beyond.
