Ram has unveiled its latest offering, the Ram Rampage, targeting the thriving small pick-up market in South America. With its eye-catching design and impressive features, the Rampage aims to compete with popular models like the Toyota HiLux and Ford Ranger.
Design and Exterior Features
The Ram Rampage draws inspiration from its larger sibling, the Ram 1500, while maintaining its own distinct identity. The front-end design showcases C-shaped LED daytime running lights, a wide TRX-style grille, and black plastic bumpers. The D-shaped tail-light signature incorporates five LEDs, and the reversing lights pay homage to the US flag, symbolizing the Rampage’s Michigan roots. The overall design exudes a rugged and muscular aesthetic that is sure to turn heads on the road.
Unibody Chassis and Powertrain
Unlike traditional full-size pick-ups, the Ram Rampage adopts a “unibody” or monocoque chassis, similar to models like the Ford Maverick in the US. This construction choice offers a lighter and more agile driving experience without compromising on capability and durability. Under the hood, the Rampage is expected to be powered by a turbocharged 2.0-liter petrol engine, shared with renowned vehicles like the Jeep Wrangler, Alfa Romeo Stelvio, Giulia, Tonale, and the Maserati Ghibli. This powertrain promises a balance of performance and efficiency, catering to the diverse needs of pick-up enthusiasts.
Interior and Technological Advancements
Ram has dedicated attention to the interior of the Rampage, promising a combination of comfort, style, and advanced technology. The teaser videos have revealed glimpses of a spacious cabin featuring leather seats and a rotary dial gear selector. A 10.25-inch infotainment screen and digital dash provide a modern and intuitive interface for drivers. With these features, Ram aims to deliver a premium driving experience within the mid-size pick-up segment.
The Name: Rampage
The name “Rampage” holds historical significance in the Ram lineup. In the 1980s, Dodge introduced a compact unibody truck called the Rampage (also known as the Plymouth Scamp). This nameplate made a comeback in 2006 with the Dodge Rampage Concept. Ram’s decision to revive the name for its latest mid-size pick-up reinforces its legacy and evokes nostalgia among automotive enthusiasts.
Market Competition and Future Plans
The Ram Rampage aims to challenge popular models like the Toyota HiLux and Ford Ranger, which have dominated the mid-size pick-up segment. While initially targeted for the South American market, the Rampage is expected to make its global debut in the coming months, sparking interest and speculation about its potential availability in other regions, including Australia. Ram’s CEO, Mike Koval, expressed his commitment to delivering a mid-size pick-up and emphasized the company’s international scope in future vehicle offerings.
While the Rampage’s release date, price, and detailed specifications are yet to be officially confirmed, the anticipation surrounding this new mid-size pick-up is steadily growing. Ram’s reputation for producing robust and capable vehicles, combined with the Rampage’s striking design and promising features, positions it as a strong contender in the fiercely competitive mid-size pick-up market.
