SUVs have proved to be in high demand in the European auto market in recent years, with all major names in the international auto scene launching new models in this market segment. Car manufacturers especially, aim to bring affordable models to the European auto market, dedicated to the large mass of customers who want such a vehicle.
Chinese manufacturers seem to have understood very well what is required in the European market, with Nio being the latest name to join this battle. The Chinese electric car manufacturer wants to attack Volkswagen and bring a model to the Old Continent that costs less than 30,000 euros, according to the international news agency Reuters.
The information that the Chinese at Nio are preparing such an affordable SUV for the European auto market was confirmed by Nio founder William Li.
Nio wants to gain a share of Volkswagen’s market share In an interview with a German publication, Li said that Nio is preparing such a model. The Chinese company’s president also said that “in terms of price, such a model means that we will attack Volkswagen more strongly than before.”
Just a few weeks ago, several specialist publications claimed that Nio plans to build a plant to assemble low-priced electric-powered models. These cars were supposed to be produced under a new brand and were intended primarily for export to the European auto market from next year.
During the Shanghai Auto Show, William Li also said, among other things, that Chinese electric car manufacturers “should prepare for possible protectionist measures by foreign governments.” Under these circumstances, it is clear that Nio intends to attack this particular segment of the European auto market in the near future.
